Blog #9: Movie Advertising

Hi, I'm Saori. Do you know a serial animation movie called Neon Genesis Evangelion? (新世紀エヴァンゲリヲン)　The animation is very popular with not only young people but also adults in Japan. The third of the series is released next month. The company that made this movie, called  GAINAX, has tied up with other companies to advertise it. This is a product of a pharmaceutial company called Santen Seiyaku. (参天製薬)

 

 

It's an eyelotion colored like robots of Evangelion.

 

 

*This is usual one!

 

 

Also, GAINAX started advertising with a tavern company named Monteroza. If you have same name with one of Evangelion characters, Monteroza gives you discounts. Besides it, anyone who enjoy drink and food at a tavern of this company can get a coaster printed a character of Evangelion.

 

 

Like that, GAINAX keeps advertising until the movie is released. I think it is very effective to advertise a product with stuff that we use in daily life. Actually, I want to watch this movie at a theater.

Jump to Sante FX
Jump to Monteroza

Blog #9: Pocket Tissue Advertising

    Hi, I'm Junsei. I got a cold but it is lucky we do not have the classes on Friday. This time, I will write about the interesting advertising in Japan. I suppose most of you have ever seen the people giving you a portable tissue paper smilingly near the station. We Japanese call this "pocket tissue" but I'm not sure it is correct. I cannot find the word for it so I will use "pocket tissue" to call them.
    When I use the station to go to the college, I can get pocket tissue with advertising many times a week. In many cases, I use these pocket tissues without trying to see the advertising on it. But the advertising naturally come in my sight when using tissue. But they are always advertisings about the insurance or bank.
    Do you know how much it takes you to advertise with pocket tissues? It's only 4yen per pocket tissue according to the website here. http://www.pt-honpo.com/info/target.html
You need to hire a person to hand them out, it's maybe 8,000yen.(￥1,000/hour) So if you need a thousand of pocket tissues and 1person to hire, it only takes you 12.000yen a day for advertising.
Even if there's other extra charge, it's done with 15.000yen a day.
    I've learned the price of an advertising in weekly magazine and found it is extremly expensive.
This pocket tissue advertising makes the viewers very limited, but you can do with so limited money. This Tissue Advertising is really good for the local companies to advertise, for example, a private managed companies such as cram school, supermarket and cake shop. The person who distributes pocket tissues should be able to decide that what kind of people he or she gives the advertising.
    I really don't know how effective this advertising is, but now that I learned how much they cost money to advertise and the reason I am given the pocket tissues is to notice the companies on them, I will be careful to receive them with saying "Thank you".

Blog#6: LINE

Hello, this is Kyoko. Today, I'll talk about one of social networking services, LINE.

 

 

As you know, LINE is an application for computers and smart phones, and we can communicate with various people all over the world as it translate into Japanese, English, Korean and Chinese. So,many people use it and according to a survey in August 17th, 2012, LINE is used in 231 countries and there are 55,000,000 users in the world and 25,000,000 users in Japan. Why does it come to be used by a lot of people? There are three main reasons, I think.

  At first, we can exchange messages very quickly. LINE is like a chat, so we don't need opening messages as e-mail and we can check and return them soon. The second reason is that we can use various stamps. We are able to express our feelings which we can't show by just words.

 

 

The final reason is that we can talk with LINE at free, so when we want to talk with our friend for long time, it is more useful than a telephone. For these advantages, LINE provides us more smooth communication on network.