Hi, I'm Junsei. I got a cold but it is lucky we do not have the classes on Friday. This time, I will write about the interesting advertising in Japan. I suppose most of you have ever seen the people giving you a portable tissue paper smilingly near the station. We Japanese call this "pocket tissue" but I'm not sure it is correct. I cannot find the word for it so I will use "pocket tissue" to call them.
When I use the station to go to the college, I can get pocket tissue with advertising many times a week. In many cases, I use these pocket tissues without trying to see the advertising on it. But the advertising naturally come in my sight when using tissue. But they are always advertisings about the insurance or bank.
Do you know how much it takes you to advertise with pocket tissues? It's only 4yen per pocket tissue according to the website here. http://www.pt-honpo.com/info/target.html
You need to hire a person to hand them out, it's maybe 8,000yen.(￥1,000/hour) So if you need a thousand of pocket tissues and 1person to hire, it only takes you 12.000yen a day for advertising.
Even if there's other extra charge, it's done with 15.000yen a day.
I've learned the price of an advertising in weekly magazine and found it is extremly expensive.
This pocket tissue advertising makes the viewers very limited, but you can do with so limited money. This Tissue Advertising is really good for the local companies to advertise, for example, a private managed companies such as cram school, supermarket and cake shop. The person who distributes pocket tissues should be able to decide that what kind of people he or she gives the advertising.
I really don't know how effective this advertising is, but now that I learned how much they cost money to advertise and the reason I am given the pocket tissues is to notice the companies on them, I will be careful to receive them with saying "Thank you".
Thursday, October 25, 2012
Thursday, October 4, 2012
Blog#6: LINE
Hello, this is Kyoko. Today, I'll talk about one of social networking services, LINE.
As you know, LINE is an application for computers and smart phones, and we can communicate with various people all over the world as it translate into Japanese, English, Korean and Chinese. So,many people use it and according to a survey in August 17th, 2012, LINE is used in 231 countries and there are 55,000,000 users in the world and 25,000,000 users in Japan. Why does it come to be used by a lot of people? There are three main reasons, I think.
At first, we can exchange messages very quickly. LINE is like a chat, so we don't need opening messages as e-mail and we can check and return them soon. The second reason is that we can use various stamps. We are able to express our feelings which we can't show by just words.
As you know, LINE is an application for computers and smart phones, and we can communicate with various people all over the world as it translate into Japanese, English, Korean and Chinese. So,many people use it and according to a survey in August 17th, 2012, LINE is used in 231 countries and there are 55,000,000 users in the world and 25,000,000 users in Japan. Why does it come to be used by a lot of people? There are three main reasons, I think.
At first, we can exchange messages very quickly. LINE is like a chat, so we don't need opening messages as e-mail and we can check and return them soon. The second reason is that we can use various stamps. We are able to express our feelings which we can't show by just words.
The final reason is that we can talk with LINE at free, so when we want to talk with our friend for long time, it is more useful than a telephone. For these advantages, LINE provides us more smooth communication on network.
Sunday, September 30, 2012
Blog #8:Okinawa
Hello, this is Junsei. Today I want to write about a trip to Okinawa during this summer vacation. Have you ever been to Okinawa? I went there to see my friends who are students in Okinawa. It's been about 5years since the last time we've met. I only went to areas adjacent to Naha because I made this trip so suddenly.
Talking of Okinawa, what images do you get? I can image the beautiful sea, nice seafood, resort islands surrounding Okinawa and the time that makes me feel it's passing slowly. I also can image a samisen. The tone from it is quite beautiful and I feel a great sensation. I once got instruction of how to play a samisen, but I almost forgot. It's pretty easier than playing a guitar though.
The weather was not so good, it's almost always cloudy during my stay. I went to the beautiful beach and the local restaurants and the local market. Friends taught me some places that are not introduced on the guidebooks, but it's boring enough to let me feel down.
At night we enjoyed drinking, I don't like "Awamori" but there were 2bottoles of Awamori and we were so crazy to try to finish them. Naturally I spoiled the next day because my brain didn't work.
I want to go Okinawa again. This is so beautiful sea but it's cloudy.
In residential areas, there're stones engraved words "Ishigantou" in many places. Do you know what this object means and used for? It was used the same way as "Shi-Sa-", I don't know how to say in English, maybe "a little lion-figured object used to save people and houses from monsters". The monsters were not able to turn left or right at the corner, so people in Okinawa built these stones at the corner in residential areas. So if you find this stone in the city, maybe that city was built in the place where there was once an old residential area. (Because it's not good to break this stone)
Talking of Okinawa, what images do you get? I can image the beautiful sea, nice seafood, resort islands surrounding Okinawa and the time that makes me feel it's passing slowly. I also can image a samisen. The tone from it is quite beautiful and I feel a great sensation. I once got instruction of how to play a samisen, but I almost forgot. It's pretty easier than playing a guitar though.
The weather was not so good, it's almost always cloudy during my stay. I went to the beautiful beach and the local restaurants and the local market. Friends taught me some places that are not introduced on the guidebooks, but it's boring enough to let me feel down.
At night we enjoyed drinking, I don't like "Awamori" but there were 2bottoles of Awamori and we were so crazy to try to finish them. Naturally I spoiled the next day because my brain didn't work.
Blog #7: Indonesia
Hi, I'm Junsei. I'll report that I went to Indonesia with my family in 28th August for 5days. My mother and sister separated from us to go to Bali, my father and I went to Jakarta, the capital city of Indonesia.
It's unsafe for Japanese to walk alone there especially at night, so we totally moved together everywhere we went. The purpose to go such a dangerous place was to see the factories. In Indonesia, almost every cars are made-in-Japan like TOYOTA, DAIHATU and HONDA. I saw a non-Japanese car only 5times or less. So demands for Japanese cars have rapidly been increased. And many companies have advanced to Indonesia. I saw many factories were being built.
The people in Jakarta are 28years of age on average, so I always could see young people, but many seemed poor, jobless. But by setting up many factories, it creates needs of workers. There were always traffic jams in the expressway when going to industrial area and coming back to city.
We can't see the people who came as tourists, but only for business. Local people usually can't speak English. Even if someone can speak English, it's so hard to listen because of accent.
We had a dinner with the Indonesian exectives who operate the companies and I could have a chance to use English. I made it, so I thought English was very important all over the world to communicate. This was totally pretty good trip for me.
I thought how much we drive a car safely in Japan, because the people there are so rough to drive.
It's unsafe for Japanese to walk alone there especially at night, so we totally moved together everywhere we went. The purpose to go such a dangerous place was to see the factories. In Indonesia, almost every cars are made-in-Japan like TOYOTA, DAIHATU and HONDA. I saw a non-Japanese car only 5times or less. So demands for Japanese cars have rapidly been increased. And many companies have advanced to Indonesia. I saw many factories were being built.
The people in Jakarta are 28years of age on average, so I always could see young people, but many seemed poor, jobless. But by setting up many factories, it creates needs of workers. There were always traffic jams in the expressway when going to industrial area and coming back to city.
We can't see the people who came as tourists, but only for business. Local people usually can't speak English. Even if someone can speak English, it's so hard to listen because of accent.
We had a dinner with the Indonesian exectives who operate the companies and I could have a chance to use English. I made it, so I thought English was very important all over the world to communicate. This was totally pretty good trip for me.
I thought how much we drive a car safely in Japan, because the people there are so rough to drive.
Monday, September 17, 2012
Blog #8: Fort Lauderdale
Hi, I'm Saori!In this summer, I stayed for a month in Fort Lauderdale to study English. Do you know this city? Fort Lauderdale is one of the cities in Florida.
I think there are not many Japanese people who know this city. Actually, I hadn't ever known even the name untill my advisor told me. Fort Lauderdale has great weather through a year and great views, so very popular as winter resort among people who live U.S especially rich ones. In addition to it, Fort Lauderdale is located very close to Miami and has the airport, so it's very easy to travel to there. This might be one of reasons why this city is popular in America. Though, it's not easy for Japanese because it takes about 18 hours from Japan, and we have to change planes at another airport. That's why, this city isn't very known in Japan, but I recommend this city to you guys.We can enjoy great weather, many beautiful beaches, shopping at huge malls or something that we can't experience in Japan. I'm sure you spend great time at Fort Lauderdale!
I think there are not many Japanese people who know this city. Actually, I hadn't ever known even the name untill my advisor told me. Fort Lauderdale has great weather through a year and great views, so very popular as winter resort among people who live U.S especially rich ones. In addition to it, Fort Lauderdale is located very close to Miami and has the airport, so it's very easy to travel to there. This might be one of reasons why this city is popular in America. Though, it's not easy for Japanese because it takes about 18 hours from Japan, and we have to change planes at another airport. That's why, this city isn't very known in Japan, but I recommend this city to you guys.We can enjoy great weather, many beautiful beaches, shopping at huge malls or something that we can't experience in Japan. I'm sure you spend great time at Fort Lauderdale!
Blog#8: Lovely cat
Hello, I'm Kyoko. Recently a baby cat came to my grandmother's home.
She is named Fuzuki because she came to my grandmother's home in July and in Japan, people call July Fuzuki in an old age. She is called Fuchan by my family and She is so little and sooo cute!! As he is just baby cat, she loves playing with us. When I go grandmother's house, I always play with her. She responds to not a foxtail, called nekojarashi in Japanese, but anything that move. For example, she runs after even my hand if I move exaggeratedly. Though I like looking her funny behavior, I became happiest when I look her sleeping.
A cat usually sleeps with its body curled up. However she often sleeps with her body stretched. It is very fun for me.
She makes me happy, whenever I go to grandmother's home.
She is named Fuzuki because she came to my grandmother's home in July and in Japan, people call July Fuzuki in an old age. She is called Fuchan by my family and She is so little and sooo cute!! As he is just baby cat, she loves playing with us. When I go grandmother's house, I always play with her. She responds to not a foxtail, called nekojarashi in Japanese, but anything that move. For example, she runs after even my hand if I move exaggeratedly. Though I like looking her funny behavior, I became happiest when I look her sleeping. 
A cat usually sleeps with its body curled up. However she often sleeps with her body stretched. It is very fun for me.
She makes me happy, whenever I go to grandmother's home.
Thursday, September 13, 2012
Blog#7: Ohedo onsen monogatari
If you have some interests by reading this blog, I recommend going there. You can relux and enjoy talking with your friends long time taking very confortable bathes.
website
*You can take a bus for Ohedo Onsen Monogatari from Sinagawa station at free.
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