Our self-made CM;Tirol chocolate

Hello, we are group1 of Rina, Natsumi, Saori and Kyoko.

We made a commercial video of TIROL chocolate. It is loved by many people for long time because  there are about three hundred kinds and we can buy it with low cost and its small size enables us to eat it anywhere and anytime. We hope that you are interested in TIROL chocolate, watching our commercial video.

 

http://www.youtube.com/watch?feature=player_embedded&v=XhR29aLx0-8

 

Our self-made TV CM: Calorie Mate

    Hi! We are a team of Sousuke, Takumi and Junsei. The advertising here is "Calorie Mate" by Otsuka product. In this university, you can buy this small yellow box at the shop within the student hall, 7/11 and the vending machine near Tchuo-building.
We chose this product because we students should get energy before taking classes.
Anywhere and anytime Calorie Mate gives you energy!

Blog#10: TV commarcial

Hello, I'm Kyoko. This time, I would like to introduce a TV commercial broadcasted at the first time in Japan.

 

This is a commercial of Hattiri clock store which is Seiko company now. It was broadcasted on August 28th in 1953. However, then some trouble happened and it appeared for 30 seconds without any sound on TV. A staff didn't use an instrument well, and he has taken the film in reverse. Thus some people say we should not think of this commercial the first one in Japan.

In this commercial, a chicken walk to a clock and wind a spring of the back of one. After the chicken and clock smile to each other, the clock goes off at 7:00.
During this description, a narrator sais "This is Japan TV. Please wind a spring of clock at certain time with silent. The clock of Seikousya shows you seven o'clock". (Seikousya is a part of Hattori clock store's section.)

This commercial was made about 60 years ago, so we can't see interesting ideas like modern one. However, the product in this commercial, Commet Flower made of plastic, sold well. I think the little chicken attracted interest of many people.

Blog#9: The Internet advertising

Hello, I'm Kyoko. In this time, I will introduce the Internet advertising and its advantage and disadvantage.

Advertising on Internet is generally called the Internet advertising or online advertising and it means advertisement through pay media. With increasing of the Internet user, online advertising have also advanced. Why do people use the Internet to advertise? There are several advantages.

The first advantage is that you can find only information which you want to know. On TV commercial, you get too much information you don't need then, but on the Internet, you can look for just information you need. The second advantage is that you can order goods soon after you look an advertising. For example, when you want to a computer and get a catalog about it, you have to call or visit the store. However, on the Internet advertising, you can buy the computer only by clicking a button. It doesn't so much time and is so easy. Finally, when you make a page to advertise, you can know responses of who look the page and order some goods. Besides you can communicate with them through the Internet. These merits will lead to making better advertising.

While there are some advantages, there are several disadvantages. The first demerit is that these information have less confidence. As anyone can offer advertising on the Internet, there is also a lot of false and exaggerated information. Thus it is difficult for you to judge whether they are correct or not. Next, the Internet is technologically a developing media, so even if someone lay out a wonderful page, everyone can not look it as what it is.

Now as more people use the Internet, I think, when these demerits are improved, the Internet advertising will be able to be better for us to get information quickly and help our life.

Blog #10: Interesting TV commercial

Hi, I'm Saori. Today, I'm introducing a TV commercial of AURIS. It's one of products of TOYOTA.

At the beginning of the commercial, a beautiful woman who wears only an underwear and a jacket is just walking like on a catwalk. She takes her jacket to be topless with walking and turns around to us by AURIS. Finally, we find she is not a woman but a man.

By this TV commercial, TOYOTA wants to say that the product is more creative than others and they beyond common sense. I chose this TV commercial as a topic of this blog because it has a higher impact than any others. You must get surprised when the woman takes her jacket off to be naked and when you noticed she is a man. That is also an interesting point. This TV commercial is very effective for people who get tired of usual TV commercial. People usually don't like time of TV commercials, so they often don't care the contents. Though, this TV commercial attracts to them by the impact. Also, I think it's impossible to understand what TV commercials want to say only for 15 minutes,  but AURIS's TV commercial has a high impact and makes people want to know about the product and search it on the internet or other medias. In my opinion, this advertising suceeds in attracting people's interest in the product and makes people enjoy TV CM in itself.

Blog #10: TV Commercial

    This is Junsei. Recently it’s really getting cold and we have to be careful not to catch cold.

    Today I want to tell you about the Japanese interesting TV commercial.

It’s “ACUO”, product of chewing gum by ROTTE company.

    The stories are about a guy who has an offensive breath annoys humans and animals.

There’re several stories of him, the first one is that when the man was swimming in a sea, a big shark showed up out of the blue. The man was surprised and tried to escape from it, he rode up to the boat. The people on that boat dived into the sea when that man gasped on that boat. Then the big shark attacked him from the sea, however, the shark fainted and went back to the sea when the man breathed.  

アクオーACUO　海編

ビジネス編

      I think this is really interesting and this can happen to me in daily life, off course this situation never happens though.

This product has series of stories and I enjoyed watching all of them.

 

      The interesting point is that everybody can have a mouth odor, so we really need to care about our mouth and the trouble is that we sometimes cannot realize ourselves. This man is one of who cannot realize odor of his breath. What is more, these TV commercial are appealing the fear of mouth odor by exaggerating the situation.

     In the second story, it is geared to business situations. We can realize it’s important to be careful with our mouth particularly in business by watching this TV commercial. So I can evaluate in this point. But this TV commercial cannot make it clear how their products are different from other breath-care gum products. So people who watched this TV commercial including me will buy mint gum for our breath, but we may not choose this ACUO because there’re a great many of products in shops.   

 

　

    There're products that appeal a cool package like "KISS-MINT" and a long-keep mint flavor like "crolets", so ACUO should also make it different from these competitive gums.

   

Blog #9: Movie Advertising

Hi, I'm Saori. Do you know a serial animation movie called Neon Genesis Evangelion? (新世紀エヴァンゲリヲン)　The animation is very popular with not only young people but also adults in Japan. The third of the series is released next month. The company that made this movie, called  GAINAX, has tied up with other companies to advertise it. This is a product of a pharmaceutial company called Santen Seiyaku. (参天製薬)

 

 

It's an eyelotion colored like robots of Evangelion.

 

 

*This is usual one!

 

 

Also, GAINAX started advertising with a tavern company named Monteroza. If you have same name with one of Evangelion characters, Monteroza gives you discounts. Besides it, anyone who enjoy drink and food at a tavern of this company can get a coaster printed a character of Evangelion.

 

 

Like that, GAINAX keeps advertising until the movie is released. I think it is very effective to advertise a product with stuff that we use in daily life. Actually, I want to watch this movie at a theater.

Jump to Sante FX
Jump to Monteroza