Hello, I'm Kyoko. This time, I would like to introduce a TV commercial broadcasted at the first time in Japan.
This is a commercial of Hattiri clock store which is Seiko company now. It was broadcasted on August 28th in 1953. However, then some trouble happened and it appeared for 30 seconds without any sound on TV. A staff didn't use an instrument well, and he has taken the film in reverse. Thus some people say we should not think of this commercial the first one in Japan.
In this commercial, a chicken walk to a clock and wind a spring of the back of one. After the chicken and clock smile to each other, the clock goes off at 7:00.
During this description, a narrator sais "This is Japan TV. Please wind a spring of clock at certain time with silent. The clock of Seikousya shows you seven o'clock". (Seikousya is a part of Hattori clock store's section.)
This commercial was made about 60 years ago, so we can't see interesting ideas like modern one. However, the product in this commercial, Commet Flower made of plastic, sold well. I think the little chicken attracted interest of many people.
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