This is Junsei. Recently it’s really getting
cold and we have to be careful not to catch cold.
Today I want to tell you about the Japanese
interesting TV commercial.
It’s “ACUO”, product of chewing gum by
ROTTE company. 
The stories are about a guy who has an
offensive breath annoys humans and animals.
There’re several stories of him, the first
one is that when the man was swimming in a sea, a big shark showed up out of
the blue. The man was surprised and tried to escape from it, he rode up to the
boat. The people on that boat dived into the sea when that man gasped on that
boat. Then the big shark attacked him from the sea, however, the shark fainted
and went back to the sea when the man breathed.
I
think this is really interesting and this can happen to me in daily life, off
course this situation never happens though.
This
product has series of stories and I enjoyed watching all of them.
In
the second story, it is geared to business situations. We can realize it’s
important to be careful with our mouth particularly in business by watching
this TV commercial. So I can evaluate in this point. But this TV commercial cannot
make it clear how their products are different from other breath-care gum
products. So people who watched this TV commercial including me will buy mint
gum for our breath, but we may not choose this ACUO because there’re a great
many of products in shops.
There're products that appeal a cool package like "KISS-MINT" and a long-keep mint flavor like "crolets", so ACUO should also make it different from these competitive gums.
Hi Junsei,
ReplyDeleteYes, I think these commercials are effective. What is more, the first one is funny! So it makes light of a serious and maybe embarrassing topic. And you know what? I always check my breath or think about my breath after watching such a commercial. So, I think it is effective advertising and I get interested in the product. Sometimes I even buy and try, which, after all, is what the company wants me to do!
Ms. MacGregor
Hello, this is Kyoko. I also think these commercials are very interesting and effective. I become to want to buy the gum by watching the commercials because I become worried about smell of my breath. Though in this commercials the situation is exaggerated, perhaps it is possible that my breath makes someone annoy everyday life. These CM which make us these feelings are really effective to advertise the product, I think.
ReplyDelete