Hi, I'm Saori. Do you know a serial animation movie called Neon Genesis Evangelion? (新世紀エヴァンゲリヲン) The animation is very popular with not only young people but also adults in Japan. The third of the series is released next month. The company that made this movie, called GAINAX, has tied up with other companies to advertise it. This is a product of a pharmaceutial company called Santen Seiyaku. (参天製薬)
It's an eyelotion colored like robots of Evangelion.
*This is usual one!
Also, GAINAX started advertising with a tavern company named Monteroza. If you have same name with one of Evangelion characters, Monteroza gives you discounts. Besides it, anyone who enjoy drink and food at a tavern of this company can get a coaster printed a character of Evangelion.
Like that, GAINAX keeps advertising until the movie is released. I think it is very effective to advertise a product with stuff that we use in daily life. Actually, I want to watch this movie at a theater.
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Sante FX
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Monteroza
Hi, this is Kyoko. I think it is very effective way to advertise this movie. Seeing the characters of Evangelion everyday life, probably I'm attracted the movie even if I don't know well about it.
ReplyDeleteI watched an animation of Evangelion on YouTube some years ago, but it was difficult for me to understand...
Hi, this is Ms. MacGregor. This is called merchandising when companies support each other. If both are win-win, then it can be effective for us and for them.
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