At the beginning of the commercial, a beautiful woman who wears only an underwear and a jacket is just walking like on a catwalk. She takes her jacket to be topless with walking and turns around to us by AURIS. Finally, we find she is not a woman but a man.
By this TV commercial, TOYOTA wants to say that the product is more creative than others and they beyond common sense. I chose this TV commercial as a topic of this blog because it has a higher impact than any others. You must get surprised when the woman takes her jacket off to be naked and when you noticed she is a man. That is also an interesting point. This TV commercial is very effective for people who get tired of usual TV commercial. People usually don't like time of TV commercials, so they often don't care the contents. Though, this TV commercial attracts to them by the impact. Also, I think it's impossible to understand what TV commercials want to say only for 15 minutes, but AURIS's TV commercial has a high impact and makes people want to know about the product and search it on the internet or other medias. In my opinion, this advertising suceeds in attracting people's interest in the product and makes people enjoy TV CM in itself.
I watched this commercial at the first time. I was surprise certainly, and I was attracted! However, watching the man too carefully, I don't remember and can't know well about AURIS...
ReplyDeleteKyoko
Hi, Saori.
ReplyDeleteI don't like these kinds of commercials for cars where they focus on the people and not the car. I would rather see the car speeding along and see it turning so I can know how it handles and how it looks on the road. Besides, using half naked people in commercials makes me feel gross.
Ms. MacGregor
I have watched this TV commercial in the first place.
ReplyDeleteBut it is creative and helpful to make people inspired by their new products.
It can tell us how much they are confidence about their AURIS in terms of their nevelty, maybe.
Junsei