Blog#9: The Internet advertising

Hello, I'm Kyoko. In this time, I will introduce the Internet advertising and its advantage and disadvantage.

Advertising on Internet is generally called the Internet advertising or online advertising and it means advertisement through pay media. With increasing of the Internet user, online advertising have also advanced. Why do people use the Internet to advertise? There are several advantages.

The first advantage is that you can find only information which you want to know. On TV commercial, you get too much information you don't need then, but on the Internet, you can look for just information you need. The second advantage is that you can order goods soon after you look an advertising. For example, when you want to a computer and get a catalog about it, you have to call or visit the store. However, on the Internet advertising, you can buy the computer only by clicking a button. It doesn't so much time and is so easy. Finally, when you make a page to advertise, you can know responses of who look the page and order some goods. Besides you can communicate with them through the Internet. These merits will lead to making better advertising.

While there are some advantages, there are several disadvantages. The first demerit is that these information have less confidence. As anyone can offer advertising on the Internet, there is also a lot of false and exaggerated information. Thus it is difficult for you to judge whether they are correct or not. Next, the Internet is technologically a developing media, so even if someone lay out a wonderful page, everyone can not look it as what it is.

Now as more people use the Internet, I think, when these demerits are improved, the Internet advertising will be able to be better for us to get information quickly and help our life.